What are DynamicURLS?

DynamicURLS is simple, easy to use software that enables anyone to create powerful, integrated marketing campaigns!

What's an Integrated Direct Marketing Campaign?

It means that responses from virtually every direct marketing channel can be traced back to an individual. The following graphic might help to visualize this a little better.

Get started creating your own DynamicURLS today! Download a copy of DynamicURLS LITE for FREE. Just REGISTER and the file will be available in your "Account" details page

Build personalized URLS and targeted landing pages

DISCOVER endless possibilities for DYNAMIC URLS! Start a direct mail campaign. Create personalized landing pages. Begin integrated marketing projects! Personalize a URL. Win more business! Start now! We've made it EASY for YOU with a FREE trial! Just click the "Free Trial" button below and "try before you buy" with no risk. I GUARANTEE you will LOVE using DYNAMIC URLS. It delivers RESULTS that will SAVE YOU MONEY and RESULTS that will make MAKE YOU MONEY! See our features chart below for a comparison between the LITE and FULL versions. NOTE: You will be able to download a free trial of DYNAMIC URLS (Lite) immediately upon registration with this site.

ALSO NOTE: This is WEB SOFTWARE that YOU HOST on YOUR SERVERS. It requires PHP and MySQL.

You can read more about the technical requirements by clicking HERE. However, this reference is not as current as the file maintained that comes with the software distribution. Please reference this file first! Of course, if you need help hosting this service, contact us and we will try help you set up your campaigns. Costs vary widely due to the number of names on a list, as well as the number of campaigns, if you need email, etc.
(Existing members can access the LITE download by clicking here. The details are maintained in your "Account" settings.)


NOTE: You will be able to download a free trial of DYNAMICURLS (Lite) immediately upon registration with this site.

Support

These are various articles on supporting, installing and configuring the Dynamic URLS Software include the LITE Version, PRO or FULL Verion, and the Enterprise Release. Additonally, you'll find infomation on the available modules including the Email Module, Unlimited Module, Pro and Reporting modules, too.

Installing and Configuring DynamicURLS - The Baby Steps

User Guide

Contents
Installation
Running a Campaign
Dynamic URLS Manager Contact Info

Dynamic URLS Installation

Unzip the package that you downloaded, and upload all files exactly as they were extracted from the zip file.

Upload these files to the lowest folder that you want to use for Dynamic URLS.
For the best Purl affect it is advisable to use the root directory of your website
e.g.: http://www.yoursite.com

* Do Not change the name of the admin folder!

After the files are successfully uploaded, YOU MUST chmod the directory of the installation and the purl_admin folder to 777. The script needs these permissions the create the needed folders during the installation process. If you don't then your server will most likely deny the installation! Not doing this, could cause the installation to not operate properly, depending on your server set up.

Run the file install.php , and follow the prompts. Some of the data is not editable, and some settings are set to the default settings, which you can change. Make sure that your mysql information is correctly inputted. You do not need to set up a database for the script to run, the install script will take care of that for you, but you do need to enter a valid mysql username, password, and database name. Some hosts require a prefix added to the database name, so make sure to include that if your host requires that.

Details:

Root Url: This is the base URL of the page you are in right now. You cannot edit this field. It will act as the starting point for all of your purl campaigns.

Root Directory: The same as the above location,except it is how the server finds the path to the files. The install script already knows this information so you won't need to enter it.

Admin Directory: The directory that will store your Dynamic URLS - Manager Admin. You cannot edit this location. It must remain the same in order for the script to operate properly.

Invalid Url: This is the page that users will be sent to when they aren't supposed to be viewing the Dynamic URLS page. If the page they are trying to view is not in the campaign database, the script will send them away. You can send them to any page on your site, or any other site. Defaults to http://yoursite.com/invalid.html

Admin Username :The username used to gain access to your Dynamic URLS Admin. Defaults to admin.

Admin Password :The password used to gain access to your Dynamic URLS admin. Defaults to admin.

Mysql Username: The username you use to access your mysql database. (Provided by your Web host)

Mysql Password: The password you use to access your mysql database. (Provided by your Web host)

Mysql Hostname: The host name used to access your mysql server. Usually it is localhost, but some hosts may use a different setting. If you are not sure, then check the documentation for your hosting company. Defaults to localhost.

Mysql Database name: Can be any name that you want the database to be. If the database already exists it will not harm it, the Dynamic URLS tables will just be added to it. If the database does not exist the script will create it for you. If you are running more than one copy of purl manager on your website, then make sure each installation has a unique database name. Defaults to purl.

Admin Email Address: Your email address. Not used so much in the Lite version, but many of the add on modules will use this.

Your Site Title: The title of your site. Not used in the Lite version, but some add on modules will need this information.

After you have all of the settings entered correctly, click submit, and the script should ake care of the rest.

The installation script will attempt to delete the installation filewhen it is complete, in order to avoid any hack attempts, but if your permissions are not set to 777 the script may not be able to complete this process. The admin script will not work until this file is removed, so please follow the warning if you receive one that states that it was not able to remove the file, in which case you will need to manually remove it.

Running a Campaign

When you first Install Dynamic URLS, you will have 1 user set up, and one template set up for you to use as an example.

Users

The first step in setting up a campaign, is to set up your user database.
To do this, simply click on the "User Tab".
In the sub menu, click on "Add New Users"

Dynamic URLS - Add Users

Fill in the information for the user and hit submit.
Repeat this step for every user you need to set up in your campaign.

Next create your Dynamic URLS Page template.

Templates

Click on the Templates Tab, and choose whether you want to use the Raw HTML Editor or the WYSIWYG editor.

If you are not familiar with HTML, or just want a very easy way to create the pages then the WYSIWYG editor is highly
recommended.

Dynamic URLS - Templates

Using the picture above as an example lets go over all of the functions.

Change Template: Allows you to select the template that you want to be in view.
*
Make sure to save any changes that you want to save before switching templates.

Add New Template: DynamicURLS allow you to store an unlimited amount of templates in the system, so if you want to create a new template just assign a new name to it, and you will have a blank page to work with.

Delete This Template: This will delete the template that is in the current view.
*WARNING, if you delete the template it is lost forever, you will not be able to retrieve it again.

Switch to RAW HTML Mode: Clicking this will change the editor from WYSIWYG to a raw editor. It will keep the same tempalte in view, but MAKE SURE TO SAVE CHANGES TO THE PAGE YOU ARE WORKING ON, BEFORE CHANGING MODES, or you will lose any changes you made.

WYSIWYG Editor

If using the WYSIWYG template editor for the first time, it may take a little time to load. Please be patient and let it load fully before quitting. It will load faster on subsequent uses.

The editor has all basic html functions that you will need, and all the additions that you will need to make your DynamicURLS personalized. The best way to learn all of the features of the editor, is to just play with it, and get familiar with all of the buttons, and find out what they do. After some practice, you will be able to make highly professional pages in no time. The two most important features are described below:

The save button:

DynamicURLS - Visual Editor
This button will need to be pressed in order to save the contents of the page you are creating. It uses Ajax to automatically save the page without needing to refresh, so it is good to save often.

The DynamicURLS Variables

s DynamicURLS - How to personalize templates
This drop down list contains all possible variables available for your copy of DynamicURLS. Its as simple as clicking on the location of the page where you want the item to show up , and selecting the value from the drop down list. It is then inserted into the template with the proper formatting, so that they will be properly parsed by the DynamicURLS engine, and display the proper information to the user.

Using the Raw HTML editor.

Using the Raw HTML editor is the same as using notepad to create web pages. Everything must be done manually, including inserting the DynamicURLS variables. Below is a list of all valid variables that the template will accept and translate based on the information stored in the user database.

Lite Module Variables

{purl} The DynamicURLS identifier
{user_first} First Name
{user_last} Last Name
{user_email} Email of the user
{address} Address of the user
{address2} Address second line of the user
{city} Cit of the user
{state} State/Province of the User
{zip} Zip/Postal code of the user
{tel} Phone NUmber of the user
{fax} Fax number of the user
{website} Website of the user

Pro Module Additional Variables

{mobile} Mobile number of the user
{coupon_code} The coupon code assigned to the user
{offer_description} The Offer Assigned to the user
{offer_expiration} The Expiration of the offer
{date_today} The date you enter
{referred_by} Who referred the user
{custom1} admin defined
{custom2} admin defined
{custom3} admin defined
{custom4} admin defined
{custom5} admin defined
{custom6} admin defined

Now with your user database set up, and you template made, its time to run the campaign

Campaigns

Campaigns can be run exactly to your standards, using the templates that you want, and the users that you choose.
*Make Sure you user database, and template are set up before running your campaign.

Click on the Campaigns Tab.

Without the Unlimited Campaigns module, you are restricted on being able to only run one campaign at a time.

If you want to run another campaign, the settings from the old campaign will be overwritten by the settings from the new campaign.

The first time you click on the Campaigns tab, it will look something like this:
DynamicURLS - Campaign configuration

Last Run: The date of the last time you ran the campaign.

Last Run # User: The number of users that were included in the last campaign.

Template Used: The template you used in the Campaign.

If you have all of your users set up in the database, and your template
tweaked to your liking, then click on Run Campaign.
DynamicURLS - Assigning Users to templates

Step 1 is to choose the template that you want to use in your campaign. If you make updates later on to your template, they will automatically be presented to the DynamicURLS user, so if you notice a mistake in your template after you run the campaign, simply update the template, and the changes will automatically be included on the users DynamicURLS page.

Step 2. Select the users that you want to include in the campaign. The column on the left contains all of the possible users that are available, and the box on the left, are the users that you have chosen to include. Use the arrows to move users from one box to the other.

Once you have selected the correct template, and selected the users that you want to include, then click Submit, and the campaign is ready to go. You can then direct users to the Purl pages that were created.

A copy of the pages that were created for the users will be available for you in your reports tab. Click Export to CSV file, and you can save a copy for your records. Running another campaign will erase the csv and write the new contents over it, so make sure you save it to your computer, if you need that information.

DynamicURLS Contact Info

DynamicURLS Website: http://www.DynamicURLS.com

Contact Email: admin (at) DynamicURLS.com

Pay us to help you get a campaign running

That's EASY! Just click HERE!
Here's a summary of what you'll see on that page (quick link to it from the menu on the left of this page "Service and/or Support".

How Do Dynamic URLS Work

Dynamic URLS is web software that generates personalized landing pages. It's comparable to an internet webpage that is running a non-stop mail-merge... a little bit more than that, too. Read on:

PURL landing page workflow

User visits a dynamic URL

The website collects information on the links that are clicked

Moving the Mindset Away from Traditional Media

I've been challeged by some of my peers to try to explain this idea of personalized URLS and landing pages and whatnot. Many of the people with whom I am associated are near retirement, and the new concepts that the internet delivers can be somewhat abstract to many of these folks.

From a printing perspective, the argument has been that this technology is a distraction. Moreover, it's not something that generates revenue for the space that a print company occupies. Certainly, it isn't going to consume resources and enable someone to add value and charge for the new tangible product that results. For a printing company, PURLS do not mean more ink on paper so you can sell more print items...

Or does it?

In this new Attention Economy, companies are willing to spend considerable amounts in getting a user to stay just a little bit longer. Let's face it: if a visit to a website is eight seconds or less, every advantage a company has to keep the individual engaged is worth it.

This is why we created PURL Manager: because if I visit a website, and I see my name in lights, I might give you an extra three or four or ten seconds needed to learn more about you. You've obviously taken time to learn about me, right?

Anyways, in addressing this notion of selling more print, I realized that the Attention Economy is LESS about putting ink on paper, and MORE about putting MESSAGE TO MEDIUM.

Print companies, communications companies, designers, advertisers, brand managers, product managers... everyone that is trying to be heard - take note: The Attention Economy is about flexibility of medium, and it's purpose is ME... and YOU.

Capturing the audience of one is the goal. Google is doing it now: they are changing all their systems from "Search and send away" to "Engage", evidenced by the Google Toolbars, and GMail and Google PC and apps...

In a way, Google proved to us our inherent individual value: when an advertiser is willing to pay $75.00 or more for a single click, it undoubtedly means that our attention is worth significantly more.

Retrospectively, it means that EVERYONE is willing to pay... to print, to produce a commercial, to do product placements in movies... but only if the supplier can accept responsibility for conversions.

Again, it all comes back to message-to-medium: I'm sure if a print company could figure out a way to feed a banana through a printer, a rum company would pay to have their logo printed on the banana skin advertising Pina Coladas... And then think about the grocery store, getting all those free bananas...

Okay, that's my idea if anyone tries to use it!!!

Some Industry Statistics

Just in case you were wondering, here's some information on what the industry pundits are saying about PURLS and their eventual proliferation into the mainstream marketing world:

43% of consumers prefer to respond to an advertisement online - Source: Direct Marketing Association (DMA)

Personalization allows direct mail, which traditionally has less than 2 or 3 percent returns to obtain returns greater than 5 percent. Some of the more effectively designed programs can achieve returns of 20 to 30 percent - Source: PURLS of Wisdom (http://www.sbtechnologymagazine.org/magazine/read/archives/articles/arti...)

1. Over thirty-three percent of websites offer behavioral targeting, or relevant offers.
2. Spending on targeted marketing will jump from 575 million in 2007 to 3.8 billion in just three years
3. “The Holy Grail for online ad targeting is a combination of the behavioral technique on top of other methods, especially search… the combination will be popular: 55% of search engine advertisers would pay a premium of 11% or more for behavioral projections to help target paid search advertising…”
- Source: Behavioral Targeting: Advertising Gets Personal, by eMarketer.com
http://www.emarketer.com/Report.aspx?code=emarketer_2000415 and http://www.democraticmedia.org/jcblog/?p=309

Incorporating web analytics into email campaigns increases response rates by up to 5% and open rates up to 13% - Source: Jupiter Research

The Textbook Definitions

Landing page

From Wikipedia, the free encyclopedia

An eye-tracking Heatmap showing where a subject's eyes alight on a landing page under test.

In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.

In pay per click (PPC) campaigns, the landing page will also be customized to measure the effectiveness of different advertisements. By adding a parameter to the linking URL, marketers can measure advertisement effectiveness based on relative click-through rates.

Types of landing page

There are two types of landing page, reference and transactional.

A reference landing page presents information that is relevant to the visitor. These can display text, images, dynamic compilations of relevant links, or other elements. Reference landing pages are effective if they meet the objectives of their publishers, which may be associations, organizations or public service entities. For many reference landing pages, effectiveness can be measured by the revenue value of the advertising that is displayed on them.

A transactional landing page seeks to persuade a visitor to complete a transaction such as filling out a form or interacting with advertisements or other objects on the landing page, with the goal being the immediate or eventual sale of a product or service. If information is to be captured, the page will usually withhold information until some minimal amount of visitor information is provided, typically an email address and perhaps a name and telephone number as well – enough to "capture the lead" and add the prospect to a mailing list.

A visitor taking the desired action on a transactional landing page is referred to as a conversion. The efficiency or quality of the landing page can be measured by its conversion rate, the percentage of visitors who complete the desired action. Since the economics of many online marketing programs are determined by the conversion rate, marketers constantly test alternatives and improvements to their landing pages.^[1] Some of the testing methods used are A/B testing and multivariate testing.

Search engine optimization

Every page of a site indexed by search engines is a potential landing page.

The goal of search engine optimization (SEO) is to leave few landings to chance. The content of the page and/or links to the page are optimized for very specific, carefully researched keywords and phrases. Those keywords and phrases that are of most value for "organic" or "natural" search engine optimization are those most likely to be used by prospective customers in their search engines. Good choices will cause the site to rank higher in search engine results.

For large websites covering many products or many topics, a single home page cannot be optimized for every topic and still be relevant to all. A different approach is needed, a landing page that will not convert a visitor directly. A "hub" page is optimized for more generic, less targeted keyword phrases that have naturally a lower conversion rate than more-specific search terms. Hub landing pages serve as a "mini portal" within a site – the site establishes a number of virtual home pages, each for a broader topic.^[2]

References

^ Roy, Sumantra. Conversion/Testing: 10 Factors to Test that Could Increase the Conversion Rate of your Landing Pages. Retrieved on 2007-09-11.
^ Turner, Brian. Landing Pages for Search Engine Optimization. Retrieved on 2007-09-11.

Market Intelligence

To be candid, other than the names of companies, you'll find much of this section incomplete. The reasons for now are severalfold:

1. the industry is growing so fast that I discover a new company every day;
2. the entries that I had originally were discovered by some of their domain owners and I got nastygrams telling me to remove the content, and;
3. it takes a lot of work keeping up with all the goings-on in other areas of this site.

I figure that at the very least the list will help you understand the evolution of this industry, and encourage you to return to our site to see what else we might have added.

Download DYNAMIC URLS(LITE) NOW for FREE!

ASP - Application Service Providers

These are players that do it all for you, including the design, the campaign support, etc. The ironic and funny thing about a lot of these players is that SO MANY of them have GLARING errors on their websites and they probably don't even have a clue!

If you are going to advertise yourself as a company that does it all, if you are going to present yourself as an expert solution provider, if you are going to show the world how it should be done -- at least start with doing it right in your own backyard. Right?

Look, we don't claim to be total experts. We do the best we can. At the same time, if someone is going to charge you upwards of $10,000 to create a custom landing page service for you... they better darn well make sure everything they do is 100%!

We're here to show you what everyone else is doing, and let you make up your mind from there. It's your money -- you go ahead and spend it the way you think is best.

Then, come see us! At least this way, we won't have to do all the educating. You'll have learned your lessons already.

3Marketeers.com

These folks are interesting. If you click around, there are probably a handful of different URLS all connected and redirecting here. They appear to be a Full service marketing agency, but there are also ties to a software company.

Their product is advertised as the Bullseye system. The graphics and whatnot seem to target the same market as a number of other companies, although I'm not sure if they are simply resellers or if they developed a proprietary technology.

Read about it here:

http://www.3marketeers.com/html/bullseye.htm

Accureply.com

The main thing that cracks me up about this company is that they advertise a competency in delivering PURLS. Okay, great! But try clicking on the links!!! They GO NOWHERE! The page that is called up is to a dead link. What the heck???

C'mon people. I mean, I know we're not perfect, but for crying out loud...

From their webpage: Pricing is set on a case-by-case basis.

http://accureply.com/landingpages.htm

Choicestream.com

Detail to follow shortly

Cierant.com

Well, I'm not exactly sure if they sell software. It seems like they might, but it's unclear. They offer a wide variety of solutions including design work and all that. I filled out the form, and all I got was a page that said "okay... thanks!"

What the heck is up with that? I'm supposed to be rewarded for giving you my information! Instead, I get "the hand"... i.e.: someone will get back to you.

Sheesh that's annoying! Just another example of another company that put up a web page saying they do PURLS. Blah blah blah. All talk. No action.

From the Cierant.com website:
http://cierant.com/services/purl.htm

CustomerParadigm.com

This is the ONLY company that I found that offers both ASP and Licensed solutions. They're not a marketing company per se, but rather a programming company. Okay. Again... makes better sense for most people because most marketing departments are lacking in IT resources, and rich in marketing theory. You tell them what you need... they build it. Good!

If I had the money, I probably would have bought their software. They advertise a $1500 pricetag for a single domain, which seems a bit steep for a newcomer to this technology. If it doesn't work, $1500 is kind of difficult to explain to my boss. But, it seems like their ASP solution is a lot less risky and a decent place to start.

They also advertise A LOT on Google. My guess is upwards of $100-$150 per day. So, that might also explain their high price tag. Then again, they are programmers, and maybe they found a way to hack the Google system... not likely tho'!

Easypurl.com

Detail coming soon

EZ Smart Page

So it looks like the rest of the world is catching up with the rest of us. This product was just released, beating us by a hair ... but they're still in beta testing.

http://www.EzSmartPage.com

This is not QUITE the same as our technology, but rather, it is a utility for selecting landing pages and presenting them preferentially depending on defined conversion, click and other metrics. Seems kinda cool!

HotBanana.com

This company is interesting because they offer a suite of solutions at a subscription price of about $350.00 per month: but this seems to get you a lot of things. Along with a landing page component, they also include some search engine optimization, press release submission, CRM, content management, and a few other bells and whistles to boot.

Worth keeping an eye on.

ICDGlobal.com

Detail to follow shortly

iMediaMarketingTools.com

This is yet another "software as service" solution -- they give you up to five campaigns, and deliver several templates for use within campaigns.

Interlinkone.com

Detail to follow shortly

Interwoven.com

Detail to follow shortly

Intimis.com

Detail to follow shortly

Kefta.com from Acxiom

Detail coming soon

LeadGenesys.com

This is a much more complex and complete solution than just a PURL. It's more like a Salesforce-esque type of solution that enables you to track your telemarketing leads and other direct marketing initiatives. Get more info here:

http://leadgenesys.com/products/platform.aspx

Liveball - from IonInteractive.com

ION Interactive released a new piece of software which is "Software as a Service". They're calling it SaaS. The rest of us call it ASP - or application service provider, or Subscription service or whatever.

Like we need another darn acronymn to deal with.

Aside from that, I find these folks to be at least some of the hardest working. If you visit their website, they provide all kinds of how-tos, research, whitepapers, and case studies. You get a lot of their stuff for free and without registration, which is really encouraging.

Check them out! Their blog is really cool, and the video they offer on best practices is also quite informative.

I have it all showcased in the "Best Practices" section of this site, too.

But, for quick reference, go here:

http://www.IonInteractive.com
http://www.NoMoreLandingPages.com

Magnify360.com

Detail to follow shortly

Manticore.com

Service offers PURLS for an average going rate of about $3000 per month.

Marketo.com

Detail coming soon

Marqui

I don't know how they can say that they are the only tool that integrates with Google's website optimizer... I mean, Google's tools are intended for EVERYONE to use, and they make it EASY to integrate into just about anything -- the 8000 lb gorillas that they are, are virtually ubiquitous.

Plug in a coupla snippets of Google Javascript and you should be good to go. You can do that with our tools, too! Any of landing page template that you create with our software will accomodate the Javascript - or any kind of script/code that you want to run.

But, I'll say this much, this company IS the first to proactively PROMOTE integration with Google. Ah, yes. I'm probably Naïve; we all live in a world that is all about firsts.

Naehas.com

One of the pioneers for personalized URLS and landing pages. http://www.Naehas.com

OnlinePrintSolutions.com

This company is involved in provisioning Web To Print solutions.

Optimost.com

Detail coming soon

PowerPURL.com from L2Soft

Detail coming soon

Printable.com

This software was originally created by Prospect Smarter, but sold to Printable around late 2006.

Psynchronous.com

Review to follow soon

Realstream by MarketwithInk.com

This is an interesting one because it seems like they have a slightly different spin on the overall solution: a total marketing portal - of which purls are a component.

Again, another ASP.

Not knowing how robust their solution is, I would be skeptical to compare something like this against other solutions that integrate with your SFA tools like Salesforce and so on. But, if you don't have a CRM, them perhaps this is a good starting point.

Saepio.com

I can only say that it LOOKS like they offer the solution. It is in their documentation, but I have yet to try out their demo.

http://www.saepio.com/resources/democenter.php

Sahajanand Technologies Pvt. Ltd

This company ADVERTISES purl technology correctly, but if you try to find their software or a way to contact them to find out more information, you end up in a circular reference to where you originally started.

Maybe they have a product... maybe they don't. Right now, I don't see anything.

I suspect they will be one of many up-and-coming contract coding companies that will be competing directly with our solution. It looks like this is the case right now: they list offices in Gathersberg MD, but their domain is registered to a company in India through a WHOIS lookup.

Sahinfo.com

Company named Sahajanand InfoTech that just started selling a utlity they call ClickableInk. The website was still being developed when I visited it, but visibly making progress on it, too.

Scope1.com

Well, they give you a pretty decent demo of a solution that was developed for a couple of vertical markets. But the problem here is - again - making me work to use their services. How much? What kind of results can I expect to experience? Tell me more.

http://www.scope1.com/

Site Rubix

http://www.siterubix.com/

Interesting site. Sell a subscription to a service that helps you build your website in addition to helping with promotion and building of landing pages.

Sitespect.com

Detail coming soon

Skepsis Consult

Romanian company that has a demo application on their site but no information as to whether this is software you can buy, or if they host the application.

Their demo is basic, and it doesn't provide much information on the features or functionality of the product, or even if it is still available.

See it here: http://www.skepsis-consult.ro/demo-purl/login.php

Variable Thinking

Review to follow

Widemile.com

Detail coming soon

Winsper.com

info to follow

Licensed Software

Well, if you're not a hosted solution, then you are licensed. These are software providers that let you buy your own and host the product on your servers.

There is some grey area in this category because some software is really intended to help MANAGE the digital assets, rather than help to create AND manage them. In other instances, the tools are intended to help optimize the digital assets.

In some regards, a real winning solution would be to buy up a several of the solutions listed on this page, integrate them all together into a monster kick-butt app.

CustomerParadigm.com

This software currently retails for upwards of $1500.00 a license per domain.

DMXReady.com

Admittedly, this is NOT exactly a personalized URL creation tool. Rather, they offer a landing page management tool -- in other words, a central repository of webpages that act as sell sheets. Why would a webmaster want this? It would be a benefit to an agency that manages 100's of landing pages for clients. Or, maybe you are someone that sells 100's of items on Clickbank or Ebay. This gives you a mechanism to follow through and edit some of the pages.

Of course, Dynamic URLS already delivers this kind of functionality, and then some, through the use of various templates and campaigns. So, a landing page will receive a visitor by name, and customize the experience for them into something more meaningful.

Dynamic URLS

Yours truly. Here we offer a licensed solution for $249.00.

All you need is a webserver that supports Linux & MySQL. Other important details include the ability to perform CHMOD, and ideally set "Safe mode" off.

First, download the trial version, and make sure it's what you are looking for. No pressure!

If you would like to be notified of our official release date -- just register. Or, send us a quick note via the Contact Us form on the left hand menu.

http://www.DynamicURLS.com/contact/

Eloqua.com

Another company delivering a direct marketing channel management solution that integrates chat, email, and a number of other utilities including optimized landing pages. See an overview here:

http://www.eloqua.com/ps/products_websiteforms.asp

Company is based in Toronto, and has an impressive customer list, with some very compelling sales literature.

Interlinkone.com

Detail to follow shortly

Kaizentrack.com

Detail to follow shortly

Magnify360.com

Detail to follow shortly

Split Test Accelerator.com

Detail to follow shortly

XMPie.com

Still unclear what they do...

Research and Best Practices

This is a relatively new science: landing page design, personalized urls, and integrated marketing channels. Combine this with the world of Search Engine Optimization, and the potential of becoming overwhelmed happens sooner than you might expect.

This section is intended to parlay some of the information into an organization fashion so it's all easily referenced. What kind of metrics should I be looking for? How do I know my campaign was successful? Yup! You'll find it all here.

Fireclick.com

How cool is this? Need some benchmarks to see if your results are at par with your industry? Look no further! Here's a site that provides an objective comparison of key metrics across a variety of segments. Compare the performance of your online business to the many successful industry leading web sites!

Some quick links:

Fireclick, an industry leading provider of web analytics services, is proud to introduce the world's first publicly-available web analytics benchmark index. The Fireclick Index provides an objective comparison of key metrics across a variety of segments. Compare the performance of your online business to the many successful industry leading web sites using Fireclick today!

Top Line Growth

MarketingExperiments.com

This is an interesting website that offers some tremendous tools, utilities and best practices with real results. Some of their content is superb in that it provides real-time anecdotal evidence for integrated marketing strategies.

Just check out some of this stuff from their website:

Landing Page Optimization: Increasing Conversion by 150% and Lead Gen by 2,379% with an Effective Call-to-Action:

Further analysis conducted after the Nov. 7th clinic found that the number/percentage of emails captured by the Treatment path during the test with our partner was 18,460 and 2,379% instead of 43,352 and 5,722%.

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Primary Research Notes: Increasing Conversion by 150% and Lead Gen by 2,379% with an Effective Call-to-Action

Landing Page Optimization: Improving Conversion 50-60% by Applying Continuity and Congruence:

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Primary Research Notes: Landing Page Optimization - Improving Conversion 50-60% by Applying Continuity and Congruence

Marketing Experiments Webinar: A Clinical Assessment of Your Landing Pages:

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Primary Research Notes: MarketingExperiments Webinar–A Clinical Assessment of Your Landing Pages

Lead Generation: Is Your Sign-Up Process Costing You Leads and Conversions, or Maximizing Them?:

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Primary Research Notes: Lead Generation - Is Your Sign-Up Process Costing You Leads and Conversions or Maximizing Them?

Landing Page Optimization: How Businesses Achieve Breakthrough Conversion by Synchronizing Value Proposition and Page Design:

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Primary Research Notes: How Businesses Achieve Breakthrough Conversion by Synchronizing Value Proposition and Page Design

Landing Page Conversion: Getting Significant Improvements Even When You Can’t Complete Your Tests:

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Primary Research Notes: Landing Page Conversion-Getting Significant Improvements Even When You Can’t Complete Your Tests

Optimization Testing Tested: Validity Threats – Beyond Sample Size:

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Primary Research Notes: Optimization Testing Tested: - Validity Threats Beyond Sample Size

PPC Advertising Tested: The Relevance of Relevance:

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Primary Research Notes: PPC Advertising - The Relevance of Relevance

Creating Effective Incentives:

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Primary Research Notes: Creating Effective Incentives - The Science of the Art

Big Conversion Gains From a Little Scissors & Grease?:

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Primary Research Notes: Landing Page Optimization Tested - Big Conversion Gains from a Little Scissors & Grease?

Harnessing Social Media:

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Primary Research Notes: Harnessing Social Media - Web 2.0 Grows Up - Free Internet Traffic - Is there such a thing as “Free”

How does having more than one objective to a page affect its performance?:

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Primary Research Notes: Landing Page Confusion—How Does Having More Than One Objective to a Page Affect its Performance?

How To Create a "Sticky" Landing Page:

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Primary Research Notes: Landing Page Optimization Tested—How To Create a "Sticky" Landing Page

Email Marketing Optimized, Part 2:

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Primary Research Notes: Email Marketing Tested — What Makes Email Marketing Copy Effective (or Ineffective)? Part 2 of 2

Email Marketing Optimized:

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Primary Research Notes: Email Marketing Tested - What Makes Email Marketing Copy Effective (or Ineffective)? Part 1 of 2

How Matching Ad Design to Context Improved Conversion by 127%:

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Primary Research Notes: Online Ads Tested

Reducing the Technology Barrier:

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Primary Research Notes: Increase Conversion by Reducing the Technology Barrier

Site design tested: Reducing Customer Anxiety:

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Primary Research Notes: Optimizing Site Design

Can Viral Videos Drive Targeted Traffic To Your Web Site?:

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Primary Research Notes: Can Viral Video Clips Drive Targeted Traffic?

Choice vs. Simplicity:

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The MEC Guide to Presenting Your Case for Testing:

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Small PPC Engines Revisited:

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Primary Research Notes: Small PPC Search Engines Revisited

Optimizing Free Trial Offers:

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Primary Research Notes: Optimizing Free Trial Offers Brief

Merchandising Calendar for 2006 Fall & Holliday Season:

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Primary Research Notes: Merchandising Calendar - 2006 Fall & Holiday Season

The ROI on PPC vs. Affiliate Marketing:

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Primary Research Notes: The ROI on PPC vs. Affiliate Marketing

Testing The Power Of Urgency On Landing Pages:

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Primary Research Notes: Testing the Power of Urgency on Offer Pages

Essential Metrics for Online Marketers:

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Primary Research Notes: Essential Metrics for Online Marketers

Conversion Erosion:

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Primary Research Notes: Website Conversion Erosion

Landing Pages 2006 Pt.2:

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Primary Research Notes: Optimizing Landing Pages 2006 - Pt. 2

Landing Pages 2006:

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Primary Research Notes: Optimizing Landing Pages 2006

Headline Testing:

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Primary Research Notes: Site Headlines Tested

Click Fraud 2006:

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Primary Research Notes: Click Fraud Detection

In Search Of A Value Proposition:

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Primary Research Notes: In Search Of A Value Proposition

Small Changes:

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Primary Research Notes: The Power Of Small Changes Tested

Subscription Pathways:

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Primary Research Notes: Optimizing Subscription Pathways Tested

Marketing Intuition:

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Primary Research Notes: Marketer's Intuition Tested

Multivariate Testing:

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Primary Research Notes: Multivariable Testing

The Compounding Effect:

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Primary Research Notes: The Compounding Effect of Micro-Gains

Making a Profit from Inbound Customer Service:

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Primary Research Notes: Profit From Inbound Customer Service

Price Testing:

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Primary Research Notes: Price Testing

Product/Domain Name Testing:

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Primary Research Notes: Product/Domain Name Testing:

Press Release Strategy:

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Primary Research Notes: Press Release Strategy

A 90–Day Plan — Using Search To Jumpstart Site Traffic:

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Primary Research Notes: 90-Day PPC Path

A/B Split Testing:

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Primary Research Notes: A/B Split Testing

Conversion Rate Optimization:

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Primary Research Notes: Conversion Rate Optimization Tested

Click Fraud:

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Primary Research Notes: Click Fraud Tested

PPC Ad Copy:

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Primary Research Notes: PPC Ad Copy Tested

Overstock Auctions Compared to eBay:

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The Impact of SPAM on Email Marketing:

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Primary Research Notes: The Impact of SPAM on Email Marketing Tested

Merchandising Calendar:

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Primary Research Notes: Merchandising Calendar

Free Trial Offers:

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Primary Research Notes: Free Trial Offers Tested

Utilizing eBay Stores as a Marketing Channel:

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Primary Research Notes: Utilizing eBay Stores Tested

Page Weight Optimization:

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Primary Research Notes: Page Weight Optimization Tested

Competitive Analysis:

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Primary Research Notes: Competitive Analysis Tested

New Partner Research Groups:

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Customer Ratings:

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Primary Research Notes: Customer Ratings Tested

Ezine Advertising:

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Primary Research Notes: Ezine Advertising Tested

Linking Strategies:

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Primary Research Notes: Linking Strategies Tested

Avoiding Unprofitable PPC:

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Primary Research Notes: Avoiding Unprofitable PPC Tested

Dynamic Pages:

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Primary Research Notes: Dynamic Pages Tested

Long Vs Short Copy:

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Primary Research Notes: Long Vs Short Copy Tested

Configurators:

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Primary Research Notes: Configurator Tested

Amazon Stores:

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Primary Research Notes: Amazon Stores Tested

Landing Pages:

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Primary Research Notes: Landing Pages Tested

PPC For Subscription Sites:

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Primary Research Notes: PPC For Subscription Sites Tested

Natural Search Engines:

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Primary Research Notes: Natural Search Engines

Ebay Basics Tested:

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Primary Research Notes: Ebay Tested

Adwords Part II:

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Primary Research Notes: Adwords II Tested

Small PPC Engines:

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Primary Research Notes: Small PPC Engines Tested

Ideal Subscription Path:

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Primary Research Notes: Subcription Path Tested

Offer Pricing:

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Primary Research Notes: Offer Pricing Tested

Blueprint:

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Primary Research Notes: Marketing Blueprint

Email Capture:

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Primary Research Notes: Email Capture Tested

Shipping Charges:

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Primary Research Notes: Shipping Charges Tested

Website Awards:

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Primary Research Notes: Website Awards Tested

Affiliate Marketing:

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Primary Research Notes: Affiliate Marketing Tested

Google PageRank Pt. II:

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Primary Research Notes: Google PageRank Tested

Google PageRank Pt. I:

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Primary Research Notes: Google PageRank Tested

Home Page Optimization:

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Primary Research Notes: Site Design Pt I Tested

Pay Search Engines & Web Analytics:

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Primary Research Notes: Pay Search Engines Tested

Retail Email Clinic:

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Primary Research Notes: Email Campaigns Tested

MarketingSherpa.com

I would probably attribute MarketingSherpa as one of the primary influences for a lot of content on this site. While their subscription is fairly high at about $400 a year, they will refund that money to you on a pro-rated basis. So, if you need to get some fast facts and research to support a project -- this is one way to go! Worst case scenario, you sign up for a month and pay about $35.00. That's an easy number to digest even in the worst of times.

Here's a bunch of free stuff that they offer:

Note: Yes, you may download and read as many of these resources as you'd like. You may also share these hotlinks with your colleagues and in blogs or email newsletters. You may also use the charts and data contained herein for your own articles and/or presentations with proper attribution to Marketing Sherpa.com. All content is copyright MarketingSherpa Inc.

Email Marketing Resources

Search Marketing - SEM & SEO Resources

Business-to-Business Marketing Resources

Landing Pages, Ecommerce & Web Design

How to Sell Online Subscriptions

Wisdom Report - Annual Reader-Written PDF

Latest MarketingSherpa Free-to-Read Stories

Email Marketing Resources

Email Marketing Benchmark - Executive Summary (PDF download, includes data charts)

MP3, Powerpoints & Transcript: Sherpa's Annual Email Marketing Study Results Teleconference

Behind-the-Scenes in the Booming Email Service Provider Industry Article & hotlink to Buyer's Guide to ESPs

Email Summit 2007 Wrap-Up Report

Sign-up form - Free brochure & news on Email Summit 2008

Email Award Winner Gallery 2007 Includes Creative Samples for 39 winners.

Email Award Winners Gallery 2006

How to Improve Your Customer Service Email Responses Book author interview

Top 10 Email Newsletter Mistakes

Search Marketing - SEM & SEO Resources

Search Marketing Benchmark Guide 2008 - Executive Summary PDF includes sample charts, heatmap, and table of contents.

Annual Study Presentation Top 5 Search Marketing Opportunities for 2007 Audio file, transcript plus PDF of slides.

Article:3,944 Marketers Reveal Search Marketing Costs, Clicks, & Conversions Fall 2006

PDF Excerpt from: Buyer's Guide to Search Engine Optimization (SEO) Firms May 2006

PDF Excerpt from Buyer's Guide to PPC Search Agencies May 2006

Business-to-Business Marketing Resources

Top 10 B-to-B Marketing Mistakes PDF download, revised mid-2006

Article: B-to-B Demand Generation Summit Wrap-Up Report October 2006

Annual Study Presentation: Business Technology Marketing Benchmark Data for 2007 Audio file, transcript plus PDF presentation.

PDF: New for June 2007! href="http://www.marketingsherpa.com/exs/BusTech07Excerpt.pdf"> Business Technology Marketing Benchmarks - Executive Summary(PDF includes, data charts)

Landing Pages, Ecommerce & Web Design

New for March 2007! Ecommerce Benchmark Guide 2007 - Executive Summary> (PDF download, includes data charts)

Annual Study Presentation: Ecommerce Benchmark Guide 2007 Audio file, transcript plus PDF presentation.

Landing Page Handbook - Executive Summary & Introduction

PDF download

Presentation Landing Page Eyetracking Study Results Includes sample heatmaps

MP3 & Transcript Audio interview with Steve Krug Author of the bestselling Web design handbook, Don't Make Me Think

Wisdom Report - Annual Reader-Written PDF

Wisdom Reports Landing Page

How to Sell Online Subscriptions

Online Subscription Marketing Statistics 2006-Transcript & Charts from Sherpa Research Speech presented May 2006

Blog: What I Learned at the Subscription Summit This Week (Big & Ugly)

No More Landing Pages

Wow! I absolutely LOVE this site! They give you lots of free information, practical advice, and nifty downloads that contain more than you could ever want to know about this science.

Here's a three-part video from ION Interactive - the folks that bring you "No More Landing Pages". Click Here.

Here's a TON of cool PDFs that you can download and reference. Some sales stuff too, but if you are just learning about this, chances are this will all serve you well!

Happy reading!