I love MarketingSherpa.com. Recently, they published a Purchase Funnel graphic that helps to illustrate buyer behaviour and psychology.

So, how does something like this play into the DynamicURLS software? The applications plays into the purchaser's psychology immediately after the awareness stage. Here's how:

Through personalization, the DynamicURLS application improves interaction because calling a person by name, and referencing some of their preferences on the page is proven to keep a person on a site longer - giving you improved consideration AND favorability.

Consideration and favorability is precisely what is needed to generate a purchase decision. I mean, it makes perfectly good sense, right? Someone isn't going to buy from you if they won't even pay you mind!

In the spirit of the Olympics, it's important to remember that small - indeed even tiny - improvements often means the difference between first and last place. Personalization software is about giving you an edge over the competition, and is a way to keep visitors on your site slightly longer. Often, these added moments on a webpage means a user will opt-in to a subscription newsletter, RSS syndication feed, or download a free trial. This means more selling opportunity for you!

Download your free copy of the DynamicURLS (LITE) version today and generate visitor consideration and favorability!

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